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Friday, February 11, 2011

SEO Tips, Part 5: Content is King

Please see Part One; Part Two; Part Three; and Part Four.

As they say in the blogging circles, content is king. Why? Because readers go to your blog to read...content! Of course, there are some blogs that mainly feature drool worthy pictures, but having a blog of mostly photos doesn’t help with search engines. Here are a few tips to help your blog get noticed by the search engines:

- Write often and regularly. A rule of thumb is to write at least two posts a day on your blog for a couple months. I know that sounds difficult, and indeed it is, but if you’re trying to jump start a new blog and get it noticed by those search engines, you have to work it. The mantra of "If I build it, they will come" is very na├»ve nowadays with so many selling sites and blogs. Perhaps ten years ago, you’d have more success with such a passive attitude, but it doesn’t help now when there are literally millions of sites and blogs on the web. After writing two posts a day for a couple months, you can decrease it to one post a day, thereafter decreasing it to a few times a week.

- Good writing. Make sure you proofread and correct any mistakes or typos. Having shorter paragraphs is also easier on your readers' eyes. It’s difficult reading a long entry when there’s only a couple paragraphs.

- Write about what you love or have an interest in. When I started Sunburnt Cow, I did it – and am doing it – as a labor of love. I love looking at the wares of the various artisans whom I’ve invited to take part in my SEO experiment over there. I have to say it’s difficult remembering to post twice a day, and soon I’ll be running out of content. After all, these talented ladies can only make so much product! So, I’m making an offer to my readers. I tried making this offer to a couple forums, but for some reason it was ignored. It may have had to do with the audience. You're reading this because you have an interest in getting your handmade shop noticed; therefore, I should've made this offer to those of you reading my SEO tips. :)

Thus, if you have an etsy or ebay shop and would like me to blog about your handmade items for sale on the Sunburnt Cow, please email me for more info. (My email addy is in my profile). All I would ask in return is a link back to the site on your blog. I certainly wouldn't require anything more than that. To do so would be onerous, even if I was bringing you 90% of your sales. (This offer will stand until probably April or May when I kick it up to the next level). If you make raggedies or teddies, you can be featured on Handmade Teddy Bears and Raggedies

Bottom line: writing about something you enjoy will help you get through the two posts a day guideline.

- Stand out from the crowd. Do something a little different from your peers. I hope to be adding more tutorials and some interviews on my blog. I’d also like to add some link parties, though I’m not sure how much those widget linky thingies cost.

- Write elsewhere in order to get your blog noticed. There are various sites online where you can submit articles, if you're a writer. In lieu of payment, you’ll get your blog noticed. This type of promoting will get “new blood” into your site or blog, and if you’re trying to sell something, you need a steady source of new traffic as much as possible. (I just may try to start writing for She Knows again, now that I have a mission to get my selling blogs noticed)!

- Be yourself. Don’t try to be like another blogger/writer. When you do, your readers will see right through you or, at the very least, sense something is amiss. That something is your trying to be someone you’re not. Plus, when you aren’t yourself when blogging, you’re not going to enjoy the writing experience, which will definitely show.

Most of the above tips are for SEO purposes only. SEO is important in gaining new traffic, but linking up with other bloggers who are in your niche can be just important. I'll be writing about that soon. It all boils down to work it, and you'll get results. Case in point: in the past few days, I've gotten over 500 page views alone. Work it, work it!


  1. Oh my gosh Tracy, twice a day? Yikes!! LOL, OK, off to "work it, work it"! And everyone, hope you will accept Tracy's invitation and join us at the Sunburnt Cow, Tracy is doing an AMAZING amount of work to promote us, thank you so much Tracy! Deb

  2. Thanks so much, Deb, for your kind words! I figured I could do the twice a day posting over on the Sunburnt Cow. It's hard when you don't have much in the way of inventory. That's why I think it's a good idea to get in with a group that is committed to blogging so much. If your blog is older, though, you don't have to crank it out so much, but new ones need to hit the ground running!

  3. WOW tracy I have spent my coffee time this morning reading your posts, and what a wealth of information. Thank you. I for one starve to find ways to improve what I am attempting to do, and I prefer it to be written in simple enough terms to understand. Yours is and I have learned so much this morning, I have never thought about utilizing search engines.

    I can not wait to see what else you give tips on. Thank you have a wonderful weekend

  4. I went through your whole SEO series! I enjoyed it very much!

  5. Thanks so much for stopping by my blog and following! I'm following you now. I've been doing a lot of research in trying to build my blog and you have so much good info here. I can't wait to read more!

  6. I'm glad my posts can be helpful in your SEO research, Devonay. :)